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Posts Tagged ‘Eenterprise’

“Standard profit and loss statements provide historical data, but don’t allow executives to correct unfavorable trends, measure results of specific strategies, and/or reward outstanding performance,” says Michael Emaus, President and CEO of eEnterprise (www.eEnterprise.com), a global integrator of NetSuite, the world’s leading on-demand business management software. “A P&L is only a scorecard of what happened in the past. The actionable information is in the key performance indicators – the metrics of who is doing what with whom, when and how. This is what we call the 360-degree view of a business, department, and/or location.”

All too often, business teams are hamstrung because they receive untimely information that reports performance rather than actionable metrics. “In a variety of ways, these executives say the same thing: they get balance sheets and profit and loss statements, but they have no way of knowing what’s causing the numbers to trend up or down,” says Emaus. “Because they don’t know the cause of the trend, it is largely unknown whether to focus efforts on certain offices, targeted geographic locations, certain salespeople, specific products, or a particular type of client.”

“In today’s environment, the growth organization needs to think fast, move fast, and embrace change,” says Emaus. With the global economy pressuring the market to build virtual and instant locations, executives need accurate, real-time, standardized information that is accessible to all levels of management and key employees. “That actionable information is especially crucial for growing a business or a multi-location enterprise,” says Emaus, whose company integrates NetSuite for businesses of all sizes, particularly multi-location, global and/or franchise organizations. “Now we are talking about the NetSuite 360-degree view of a business, department, and/or location.”

NetSuite’s two primary advantages are ease of integration and information accessibility. NetSuite integrates its four major components – sales (CRM), back office (ERP), support, and eCommerce – and makes them accessible in one system via the Internet, offering a business owner no limits on growth, management, and reach. According to Emaus, “NetSuite provides a true single view of the customer – the lead, the prospect, the product or service, the invoice, and the support. So, when a salesperson needs a history of buying patterns, they see it in real-time. When someone from accounting wants to see which products or services have been invoiced, he or she can reference the same record as the salesperson. And, when the support staff needs to view the knowledge base, they can refer to the same record and attach alerts back to sales.”

Because NetSuite is an on-demand solution, it triggers positive payback by eliminating the restraints of the traditional client/server environment. The result enables users to access relevant and timely information from anywhere/anytime.

But Emaus emphasizes that the software alone isn’t enough. “Our customers generally understand immediately that an integrated, on-demand Software as a Solution (SaaS) requires business engineers who understand their industries and goals. It requires an understanding in business first, and technology second. Delivering 360-degree collaboration tailored around a variety of industries is the true differentiator for eEnterprise.”

Concludes Emaus, “Larry Ellison pioneered the Internet for the Enterprise. Now he and NetSuite are pioneering it for the SMB market. The Internet has been his baby, and for him to acknowledge that the Small-Medium Size Business (SMB) market is where the drive is tells me he hasn’t lost his game. We’re thankful for that.”

“Access to timely and relevant information has always been the purpose of business management software, but traditional systems have often left small- and medium-sized businesses with an expensive infrastructure and outdated reports,” says Michael Emaus, President and CEO of eEnterprise (www.eEnterprise.com), a global integrator of NetSuite, the world’s leading on-demand business management software. “In contrast, Web-based solutions level the playing field.”

Owners of small- and medium-sized businesses (SMBs) often underestimate the necessary expertise or the budget to implement and support a traditional on-site Information Technology business management solution. “In essence, business owners can think of on-demand, Web-based applications as a revenue stream, while the traditional Information Technology department requires both an initial investment and abundant expenses to support it. Managers need real-time, actionable information in order to grow and gain profitability, but instead become distracted with untimely and distorted reports,” says Emaus.

In contrast, on-demand, Web-based applications such as NetSuite allow business owners and department managers to focus on the “Information” necessary to grow the business while the traditional requirements of “Technology” – updates, security, hosting, and support – are intuitive. “NetSuite on-demand removes traditional IT requirements, and the expenses required to support that infrastructure,” says Emaus. “In that sense, on-demand is the great equalizer, allowing small- and medium-sized businesses to have the sophisticated tools that are available to their big business counterparts.”

For example, NetSuite integrates four major components – sales (CRM), back office (ERP), support, and eCommerce – and makes them accessible in a single system via the Internet. As a result, when an employee, a partner, a vendor, or a customer enters information, it is available to the enterprise in real time, regardless of location. Previously reserved for the Fortune 500, this integrated solution is particularly crucial for businesses with growing market pressures to offer support for real-time partner, vendor, and multi-location relationships.

As a result, managers and owners can spot data trends as they occur and drill down to determine the factors involved. “Small- and medium-sized businesses can focus their attention on the information, not the technology, and quickly make informed decisions based on actionable data,” says Emaus.

For the growing small-and medium-sized business, traditional software continues to require a significant investment with the goal to have many disparate systems talking with one another. Generally, in today’s SMB environment, accounting is not integrated with sales, sales are not shared with support and eCommerce is a report that is fed back to sales and accounting. For the NetSuite workplace, each employee, vendor, partner location, and global resource shares a common communication network. “In today’s world of virtual offices and multiple locations, the inherent drawbacks of traditional software are taking their toll on small business,” says Emaus. Not only are businesses faced with a variety of computers and operating systems that may not readily “speak” to one another, but redundant resources are hired in each location to support the enterprise. “With an on-demand solution, timely access provides better managerial control of the business.” says Emaus.

“With the continuing explosive growth of e-commerce, small- and medium-sized businesses that are able to reap actionable information from a rich online platform are uniquely positioned to compete in the online marketplace,” says Michael Emaus, President and CEO of eEnterprise (www.eEnterprise.com), a global integrator of NetSuite, the world’s leading on-demand, Web-based business management software. “Today, e-commerce demands sophistication, in terms of the online shopping experience, which products are presented to customers, and how sales are tracked.”

According to the U.S. Department of Commerce, e-commerce sales rose to $25.2 billion during the first quarter of 2006, an increase of more than 25 percent over sales during the first quarter of 2005. Adjusted for seasonal variations, the first quarter 2006 growth of e-commerce over fourth quarter 2005 was more than double that of retail sales overall.

“Although online sales currently represent only about three percent of all retail sales, that number is sure to climb,” says Emaus. “It’s crucial that online retailers position themselves to take advantage of this trend. NetSuite business management software integrates a flexible e-commerce platform with the critical, real-time information e-tailers need to make sound decisions.”

With NetSuite, online retailers can easily increase sales by automating up-sell and cross-sell recommendations on the shopping cart page, as well as by allowing customers to purchase and use gift certificates and coupons online. “Because accounting is integrated into NetSuite’s e-commerce solution, a customer can shop with a gift certificate any number of times, until the balance is used,” says Emaus. “An e-tailer can even offer downloads for purchase, using NetSuite’s ability for password protection and license codes.”

Behind the scenes, NetSuite gives a business owner or marketing team real-time, actionable information that they can leverage to increase their exposure to potential customers. “Instead of simply seeing which paid keyword campaigns are driving traffic to the site, an online retailer can see which campaigns are generating the most sales revenue, and make adjustments as necessary,” says Emaus.

The same holds true for inventory management, since NetSuite allows just-in-time restocking by dynamically calculating reorders based on seasonal demand or historical sales data. “Successful e-tailers don’t have inventory sitting around, nor are they caught with an item out of stock,” says Emaus.

He continues, “NetSuite removes the limits imposed by a traditional Web architecture and provides the online retailer with a marketing powerhouse. Small- and medium-sized businesses simply don’t have the resources to support the in-house staff necessary to design and maintain the e-commerce solution that NetSuite provides. Best of all, NetSuite is a Web-based application that can ‘turn on’ fully supported global resources in about five minutes.”

With the growth of online sales clearly outpacing traditional retail sales, NetSuite helps small- and medium-sized businesses level the playing field.