Small Business Blog

Posts Tagged ‘Professionals’

Are you a serious Home Business Entrepreneur?

If there’s one frustration shared by most SERIOUS Home Based
Business Entrepreneurs, its the proliferation of Pretenders
in this industry.

They are hiding under every rock, and lurking around every
corner…just waiting to jump out and waste your time.

If you’re a SMART home business Entrepreneur, then you
learn to filter these time-wasters out from your prospecting
process.

Sure, some will slip through the cracks…but there are steps
you can take to keep away the pretenders, and attract TRUE
PROFESSIONALS to your organization.

Take 2 minutes to finish reading this to find 3 powerful ways
to attract PROFESSIONALS and to repel PRETENDERS…
by simply being careful about the words you choose to use in
your marketing.

TIP #1
“Work Condition” Your Content

Pretenders are LAZY. they don’t want to WORK. They are
looking for a GET RICH QUICK SCHEME – and they
expect YOU to give it to them.

Once they weasel their way into your organization, they will
absolutely suck the life out of you as they leech up all of your
valuable time and energy.

So how do you keep them out?

By “Work Conditioning” all of your marketing. Tell people,
up front and FLAT OUT, that what you are doing is NOT
EASY.

Tell them that there is HARD WORK involved – that what
you are doing and/or selling is simply NOT for those who
aren’t serious or dedicated Entrepreneurs.

If you want to keep PRETENDERS (a.k.a. Time Leechers)
out of your OWN organization, then AVOID THESE
NEXT TWO WORDS LIKE THE PLAGUE!

Do not EVER use these words in ANY of your content or
your ads…these are LEECH MAGNETS (and Entrepreneur
repellents)

Easy (i.e. easy money, easy profits, easy income)
Fast  (i.e. fast money, fast profits, fast income)

And just imagine if you combined them?

Easy Fast Money
Fast & Easy Money

Just exactly WHO do you think you’ll be attracting by focusing
on these two Entreprenerial-spirit-murdering words?

That’s right – PRETENDERS (aka Time Leeches, aka Opportunity
Seekers, aka Get Rich Quick SUCKERS)

And guess who is turned OFF by the ideas of “fast” and “easy”?

Right Again – Home Business Professionals (aka Entrepreneurs).

You see, a true Entrepreneur will realize that building a successful
home business will be neither “fast” nor “easy” – and so when they
see these words, they instantly associate them with another word
that will drive them away like Richard Simmons from a “Long
Pants Convention”:

SCAM

So the first tip is let people know that there will be REAL WORK
involved, and that will keep AWAY the people who don’t WANT
to work…that want everything “fast” and “easy”, and who also want
YOU to do everything.

And it will attract the very people that you WANT in your
organization:

Home Business Professionals – Entrepreneurs like Yourself.

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CLICK HERE TO REGISTER FOR OUR UPCOMING WEBINAR:

THE SUPREMACY EMPIRE – “HOW TO ATTRACT PROFESSIONALS TO

YOUR ORAGANIZATION BY MARKETING PROSPERITY”

*****************************************************************************************

Tip #2
Don’t Be Afraid Of Using An Intelligent Vocabulary:

There’s an old adage that when you’re writing ads, stick with a 5th
Grade Vocabulary (or lower) – unless you’re marketing to English
Professors!

This is usually true…when you’re selling SOMETHING.

But this is NOT true when you’re trying to attract Professionals to
your organization.

Professionals are typically smart, educated people. That is the
kind of person that you want to be Gravitationally Attracted to your
organization.

They aren’t afraid of “big” words – and they actually understand
what they mean.

I’m not saying that you should construct your content to read like
a  college essay – for the most part, you should still keep your
sentences and paragraphs short, your points concise, and your
vocabulary simple.

But you should sprinkle “Attraction” words into your content and
sales copy at opportune times – right as you’re making your key
points, and during what is supposed to be your most influential
“direct response”.

But it’s important to remain Conversational. If you’re talking to a
“real world” professional, just having a normal conversation with
them,they don’t sound like they are giving a Doctoral Dissertation.

But at the same time, you can tell that they are intelligent, just
by the vocabulary they use naturally in their conversation. And if
YOU are an intelligent person, if YOU are a professional…then
you’re naturally attracted to them.

But if you’re NOT, then you are repelled by them… usually because
you’re INTIMIDATED by them.

So as you promote your Business Opportunity, even a new mlm,
don’t be afraid to use four-syllable words.  

Want a practice idea?  Look this word up in the dictionary, and then
try to fit it NATURALLY into your content that you use to promote
your business:

TRANSCENDENTAL

See if you can do it…

(note:  My son won his school’s spelling bee as a 4th Grader by
spelling transcendental. If a 10-year-old can spell it, then YOU
can learn what it means and USE IT)

TIP #3
Don’t Market Money…Market PROSPERITY

Most Home Business Professional “Wannabes” market in the same tired
old ways – they throw CASH around on their websites – promises of
GLORIOUS RICHES with seemingly no effort whatsoever.

On the perpetrating sites, you’ll see Benjamin Franklins raining
down from the sky, hot women draped sensually (see, you can weave
BIG words into your content!  THAT’s not a “5th Grader Word”!)
across the hood of an exotic sports car, and…well, you get the
drift.

But the problem with this type of marketing is it attracts those
Opportunity Suckers (notice how I turned that one?), and it repels
Business Professionals like a bus full of nuns from “Thunder Down
Under” (look it up).

If you want to attract PROFESSIONALS, then you need to avoid Dollar
Bill Waterfalls and other “Bling” – and instead, focus your
marketing on:

True Prosperity.

But what is Prosperity? What does that mean?  And how do you market
it?

Unfortunately, that is a subject that is far too broad (not to

mention too important) to cover in just a quick article – as most good

home business tips usually are.

Instead, this is a subject that should be demonstrated visually in
a live, interactive environment environment, like a live traing Webinar.

Are you are a business professional? Then you are among the busiest of people in this world. They are often on the go during almost every waking hour and simply do not have the time they need to sit down and read a good book, let alone read a business book.

Typically, as you are a business professional you can have so many things going on all at once, it is difficult sometimes to even find time for family and friends let alone reading, which is where an audio business book comes in extremely handy.

If you have not started to download audio books from the internet you are missing a real treat. They are providing many business people with a great opportunity to use their time in a really effective way.

Today, your questions about audio books are answered. We will explain just how they can help the busy professional.

Can an audio business book help me manage my time?

Absolutely. With audio books, you are making the most of your time and effort. It takes a great deal of time to read a book page by page. How many people do you know that have the ability to read and drive at the same time? Is it really all that easy to eat and read at the same time? How about walking and reading or exercising and reading? None of which are particularly easy or even possible. So instead of having to take time out of your busy day for reading your book, now you can listen to an audio business book.

What formats do audio books come in?

What is great about audio books is that they cater to everyone, with the different varieties of formats available. For example, thanks to MP3 format you can download them to your MP3 player and listen while you walk, exercise, eat, and ride the subway or carry out almost any activity really.

With CD format, you can pop the CD into your portable CD player, your car CD player, or your home CD player and listen while you are on the way to work, doing your household chores, or exercising as well. The cassette format is still very popular today, but to download audio books has become so easy and fast, not to mention cheap that they are overtaking in the CD format in popularity.

How does an audio book help a professional?

Well, if you think about it, you often need to learn new skills and information that pertains to your business. Perhaps you have a client that speaks only a foreign language, instead of your native tongue. Well, there are audio books available that can help you learn a foreign language, all the while you are getting your work done, or making the most out of the little free time you get.

What types of audio books are there?

When it comes to the download audio books for business, there are many different varieties, such as foreign language, management, marketing as well as books on different programs, software, and techniques. A lot of research materials for projects and meetings can be found on audio books as well. An audio business book allows you to make the most out of your workday and personal time, which is something a busy professional does not get a great deal of time to enjoy.